For 2017 the Hyundai Genesis becomes the Genesis G80 with absolutely no mention of Hyundai anywhere. Does this sound like Toyota and Lexus to you? Spot on. Genesis is the newest luxury brand in America and the G8 aimed squarely at the Lexus GS, BMW 5-Series, Audi A6 and Mercedes E-Class. Pulling a page out of Lexu’s play book circa 1989, the G80 is a competitive luxury sedan with a ticker price that’s thousands less than the competition. Does Genesis have what it takes to de-throne the big boys? Let’s find out.