2012-2014 Toyota Prius C Review and Road Test

In the geek world we have “Moore’s law” which states the number of transistors in ICs will double every two years. In the automotive world we have the bloat law. Every generation of a vehicle will get more powerful, heavier and physically larger than its predecessor, ultimately requiring the manufacturer to design an entirely new, smaller car to fill the void left by the original.

Back in 2001, the original Prius cost $19,995, weighed 2,765lbs and delivered 52/45MPG. Three generations later it costs $24,000, tips the scales at 3,050lbs, yields 51/48MPG and is far more practical for a family of four. Listing for $1,000 less than the original Prius and weighing a svelte 2,500lbs, the baby Prius delivers 53/46MPG of hatchback hybrid love. More important than the weight loss routine is the fact that this new Prius is “only” $4,835 more expensive than the Toyota’s Yaris (the cheapest 5-door economy car in their US lineup.) That might sound like a big chunk of change, but back in 2001, the Prius was $6,591 dearer. We can thank this price difference to Toyota’s continuing efforts to downsize their hybrid system’s footprint and price tag. Speaking of that footprint, the Prius c manages to weigh only 185lbs more than the 5-door Yaris L while the original Prius was 700lbs heavier than the Echo of the era. For once downsizing is progress.

Harkening back to the Prius origins isn’t just something I wax poetic about, Toyota did as well resurrecting the original 1.5L engine from the first generation Prius. While the engine is essentially the same it now produces 73HP and 82b-ft of torque, up 3HP due mostly to the removal of all the belt driven accessories including the water pump. Rather than lifting the old Hybrid Synergy Drive from the first gen Prius or borrowing the liftback’s larger transaxle, Toyota designed an all-new unit with smaller motors and considerably smaller packaging. Total system horsepower is rated at 99HP and around 125lb-ft of torque. Thanks to the Prius c’s low curb weight, the power reduction compared to the liftback isn’t obvious, with the Prius c scooting to 60 in just under 11 seconds.

The Prius c may be the smallest and cheapest member of the Prius family, but it may also be the best. It preserves the funkiness of the center mount cluster while giving up some quirkiness to convention. Not to mention, excellent fuel economy is addictive. While I may not be willing to get out of my SUV for 30 or 40MPG, 50+ MPG makes the trade something else entirely. It also makes the Yaris redundant. I can’t honestly think of a single reason to get the Yaris over the Prius c, considering that the difference in cost would be made up over the car’s life. I am frequently asked what my favorite car is, and I don’t know if I have one — but the Prius c, for its reasonable price and high fuel economy, is certainly on the very short list of cars that I would buy myself.

Music by Kevin MacLeod, http://incompetech.com/
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