When Kia started selling the ’94 Sephia in America, nobody was worried. Not the American car companies still adjusting to the market share lost to the Japanese competition, and not the Japanese who used cheap and reliable cars to take the market share in the first place. The laissez-faire attitude to the Korean upstart was understandable, the Sephia was a truly horrible car. In 1997 Kia filed for bankruptcy protection and the big boys patted themselves on their back for not worrying about the Asian upstart. When another unremarkable Korean company purchased 51% of Kia, nobody cared. They should have.
Through a convoluted set of financial arrangements, Hyundai and Kia are 32.8% joined at the hip and the result is greater than the sum of its parts. The reason seems to be “internal” competition with rumors of Kia/Hyundai in-fighting constantly swirling. Apparently each believes that they should be king of the hill. This means we can’t talk about the 2014 Forte without talking about the Hyundai Elantra. This is not a case of Chevy/Buick/Oldsmobile badge engineering. Kia and Hyundai have access to the same platform, engine and other parts bins but they operate on their own development cycles. What that means to you is: these brothers from a different mother exist in different generations. The 2006-2010 Elantra was the cousin to the 2009-2013 Forte meaning the Kia was a “generation behind”. That’s changed for 2014 with the Forte being the new kid on the block and while the related Elantra won’t land until the 2015 model year at the soonest.
I prefer to think of myself as “financially frugal” but at home that’s spelled c h e a p. It’s not that I want the cheapest car or the most economical car, I want the best deal. I can’t help it, the word “bargain” ignites a fire in my loins. The new 2014 Forte is that kind of bargain. Sure, it’s not as roomy as the Sentra, not as quiet as a Cruze, not as dynamic as a Focus and lacks the Civic’s reputation, but this new Forte is well priced, packed with features you won’t find on the competition, and I was unable to find a single thing to dislike. Kia’s compact car transformation from the Sephia, a car I wouldn’t make my worst enemy live with, to a car that I would recommend to friends (and have) has taken only 20 years. To copy a line, that makes Kia the fastest social climber since Cinderella. Since I care more about the driving experience and gadget list than fuel economy, this shoe fits.
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