Taking the Presidential reigns from Katsuaki Watanabe in 2009, Akio Toyoda, the grandson of the company's founder, has just announced he will be stepping aside after 14 years. Being a lover of motor sports and racing, he felt that Toyota's lineup lacked any spirit at the time. Later in 2009, the first concept that would eventually lead to the production ScionFR-S/Toyota 86 was … [Read more...] about Akio Toyoda Steps Down As Toyota President
Toyota
2024 Toyota Tacoma Patents Reveal Production Design
The wait for a fourth-generation mid-size truck from Toyota may be coming to a close soon, as we have now seen detailed patent imagery of the 2024 Toyota Tacoma, and it looks strikingly similar to the Pickup EV concept that debuted near the end of 2021. It (first photo below) was displayed among a buffet of different electric models that Toyota confirmed were in the development … [Read more...] about 2024 Toyota Tacoma Patents Reveal Production Design
2023 Toyota Prius First Drive
Toyota finally decided that it was time to give the Prius a new lease on life, one that would shed its reputation as the ugly hybrid for old people. The all-new 2023 Toyota Prius looks radically different than any Prius before it, with sleek and, dare we say it, sexy styling. Its interior receives a more premium feel and layout, while the new hybrid system provides a … [Read more...] about 2023 Toyota Prius First Drive
Next-Gen Toyota C-HR Officially Previewed
Toyota's funky-looking subcompact crossover inspired by diamonds is officially getting a second generation in Europe. The C-HR prologue has been revealed showing a close-to-production design for the Nissan Juke competitor. Here in the U.S., the C-HR hasn't experienced blazing sales that more traditional models like the Honda HR-V have enjoyed. This is mainly due to its lack of … [Read more...] about Next-Gen Toyota C-HR Officially Previewed
2023 Toyota Prius Revealed, And It Looks….Fantastic?
We live in a wacky world. Elon Musk owns Twitter, there's an ongoing war between Russia and the Ukraine, Donald Trump is running for president again, and the all-new 2023 Toyota Prius looks like a million bucks. That's right, Toyota Prius and 'attractive' can now be used in the same sentence non-ironically for the first time ever. Let's dive into that design. Where the outgoing … [Read more...] about 2023 Toyota Prius Revealed, And It Looks….Fantastic?
Next-Generation Toyota GR86 Coming Sooner Than Thought?
New reports coming out of Japan suggest that big changes are on the way for the fun and affordable Toyota GR86, but they are coming far sooner than anyone had expected. By 2025, we may have the third-generation GR86, suggesting that the second-generation will only last for four years. This is a very lop-sided model-change, considering the first-generation lasted from the 2012 … [Read more...] about Next-Generation Toyota GR86 Coming Sooner Than Thought?
2023 Toyota Crown First Drive
The Toyota Crown returns for 2023 as a family of vehicles that represents a more luxurious side of the brand, without treading on Lexus waters. Presented as a long, low-slung rear-wheel drive sedan (Crown Sedan), a sporty hatchback (Crown Sport), a more traditional station wagon type (Crown Estate), and a taller and funkier sedan (Crown Crossover), the latter is currently the … [Read more...] about 2023 Toyota Crown First Drive
The 2023 Toyota Highlander, Now With a Turbo
For the 2023 Toyota Highlander, the V6 is dead. Toyota has replaced it with the 2.4L turbocharged four-cylinder from the Lexus NX and RX. Power levels are good, and since it's a Toyota it should be reliable. But, was the swap worth it and will the Toyota faithful accept a boosted engine in their next family … [Read more...] about The 2023 Toyota Highlander, Now With a Turbo
2023 Toyota Corolla Hybrid, Now With AWD
The Corolla Hybrid debuted for the 2020 model year as an answer to the question: what if I want a Toyota hybrid sedan/hatchback that doesn't look controversial on the outside but still gets up to 50 mpg and costs less than $30,000 when fully equipped? With an updated 1.8L hybrid powertrain and a new e-AWD option, the 2023 Corolla Hybrid now answers the question: can I do all of … [Read more...] about 2023 Toyota Corolla Hybrid, Now With AWD
2024 Toyota Prius Spied Looking Like a Snack
2024 Toyota Prius: The Prius has never been an overly attractive car. It has always been known as the hybrid that made hybrids relevant, the one got the industry hooked on hybridization. It has always stuck to its mission of being the most efficient and aerodynamic car it can possibly be, even at the expense of visual appeal. For 2024, Toyota has decided it's time to change … [Read more...] about 2024 Toyota Prius Spied Looking Like a Snack