In the U.S., 80 percent of battery-electric vehicles sold wear a Tesla badge. That makes the California-based company the unquestionable benchmark that all new EVs must be judged by. It also helps that EVs drum up a lot of interest, especially from shoppers looking for something new or those wanting the latest and greatest. What did Tesla get so right to receive all of this attention? Did they get anything wrong, too? Let’s take a deep dive into that and see how this startup became a behemoth in the auto industry over such a short period of time.
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